Google opens up website optimizer

April 17, 2008

Google’s Website Optimizer has just been released to the wide public and it looks like a great tool for doing optimization testing of a website. You can use this tool to setup multiple different versions of text, images, or even entire pages and then allow certain percentages of traffic see the different versions. To determine which works best you set up a measurable goal, this can be a link to that needs to be clicked, or that a user has spent a certain amount of time on a page. The application will then track all of the different combinations and how your users reacted and determine if the changes are positive, negative, or no change.

A good website should never be static as there are always things that can be updated and improved. One of the main issues historically, was to determine if the changes that you were making were having a positive effect. With Google Website Optimizer you can now do very scientific tests and get a real world determination on whether you’re moving in the right direction.

Set up email alerts for your analytics and ads

April 9, 2008

It’s a good idea if you’re using Google Analytics and / or Google Adsense to have daily reports sent to you in email. This serves as a good reminder to check the results on a regular basis. These are definitely things that you need to stay on top of if you want your site to grow each day. Determining where people are coming from and what they are doing is critical as well as determining if there are any changes to these patterns.

Webcam Recommendation

April 9, 2008

We’re installing cameras for a client to monitor certain aspects of their business and then to allow publishing of these video feeds to the web. The camera that we’re going with is the Panasonic BL-C111A. It’s an excellent choice as it allows for a great deal of configuration and control. Everything from access control to the quality of video that each user sees.

The camera also offers multi camera viewing if you’re using it in more of a security and monitoring application.  The Panasonic costs a bit more than other cameras at $173 instead of the low $100s that others come in at, but I think you’re definitely getting the value back with the configuration add ons.